Rating inflation is the phenomenon where average ratings increase over time while the spread of ratings decreases, making ratings a less reliable indicator of quality. This can occur in systems like online marketplaces, ride-sharing apps, and academic grading, driven by factors such as user pressure to give good ratings or a platform's strategy to increase average scores. While it can boost sales on a platform, it also makes it harder for users to distinguish between high and low quality and can lead to less user trial of new or less popular options. 
 
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