Generational markers are labels assigned to age groups based on shared values, behaviors, and beliefs. They are used in marketing, advertising, research, and articles. Some examples of generational labels include: 
 
Generation X: Born 1965–1980, this generation was present for the rise of the internet, video games, and artificial intelligence. 
Millennials: Born 1981–1996. 
Gen Z: Born 1997–2012. 
Generation Alpha: Born 2013–2025, this generation is the first to be born in the 21st century. 
Baby Boomers: Born 1946–1964, this generation is named for the population boom that occurred after World War II. 
The Silent Generation: Born 1928–1945, this generation was known for being conformist during the McCarthy era.